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Himesh Patel's avatar

A good way to look at it. I don't think it's necessary a bad thing to not have a CTA at the bottom of every page. The record pages themselves have content to consume and options to continue to the next category/item/industry so that is basically the CTA for them.

Where I see potential is the narrative, how can I (the visitor) understand why you (the author) cares about this font and make me care about it a little bit more.

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Phil Sayer's avatar

Thanks for the feedback Himesh ❤️ you make some good points. I agree that the challenge is weaving the pages and records into a narrative, rather than focussing on CTAs in isolation from each other

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